I had a conversation the other day with a busy realtor about the value of staging consultation services and staging for sellers.
The difference? A consultation is a meeting with a stager and a seller about the steps to take inside and outside their home in preparation for marketing. The seller does all the work, but the stager tells them what to do. Beyond that, there are various levels of assistance a stager can give with the implementation of the actual staging work.
This agent believes that only the most expensive homes warrant the added cost of staging services – half million dollar homes and above. I disagree! Why do folks sell their starter homes? Usually, it is because they’ve outgrown the space and need a larger home for their larger family. Kids, at home offices and the accumulation of stuff fills up that starter home and it’s time to move on.
When staging a home, it is vital to pre-pack that stuff and de-personalize the home in order for buyers to imagine themselves living in that home. In my experience, it’s the buyers of those starter homes that have the least experience in imagining themselves in someone else’s space, making it even more important for the starter home to be staged!
Here are two starter homes, recently sold in the Triangle. In each case, the realtor hired me to work with their sellers through consultation services to decide how to re-arrange furniture and pack away things in order to prepare for sale. The result, each sold within 2 days!
So the answer to the question is that every seller can benefit from staging services! Are you working with a realtor who is willing to offer staging services as part of their marketing?
Just had to post this new listing that went live today!
I met a great couple who were eager to do all the right things to get their home sold quickly. When we met, they were in the middle of packing away the clutter, and even told me right away, the dog is going to storage too! (He’s staying with the parents, by the way!) I received the LINK to their virtual tour today … the house went live and I can’t imagine it won’t sell in a flash. Good luck, Darin & Nikki!
Check out these great pictures of this beauty in Fuquay! 629 Timber Meadow Lake Drive, Fuquay Varina, NC 27526
I received the best email yesterday!
The thing I love most about staging is that I get to help people accomplish their goals. When a homeowner decides to sell, they are entering into one of life’s most stressful situations. Packing and moving is hard! Facing judgement from a bunch of unknown buyers and real estate agents is tough! Wondering how long it will take to sell…torture.
So yesterday, I opened an email from a name I didn’t immediately recognize. I had met with her husband to discuss staging recommendations for their home. She received the email from me, but I did not get a chance to meet her. Here’s what she sent…
I just wanted to say thank you for all your ideas. It was rather fun to see our house turn into something different with the changes. I think we did most of what you suggested and worked hard to get it all done. I almost wished we had done this sooner, but when you live in a house and you have no time…it’s a hard thing to keep up with everything. There were a few things we ran out of time for, but it didn’t deter someone from buying our home in 1 week and I think they were the smallest things on the list really! Whew!
They sold in a week! That’s the best news, when that stress only lasts for a short time for my clients.
Little victories, one at a time, are the best!
The real estate market in the NC Triangle area is Hot Hot Hot! Everyone says so, right? Homes are selling quickly and if you watch the report below, you’ll hear details directly from the folks at the Triangle Multiple Listing Service.
What’s my take away? “Don’t be a failed listing!”
Homes are selling faster than they have in a long time in the Triangle area, and for more money as well. The number of available homes is slim and buyers are struggling to have choices. This doesn’t mean that ALL the homes sell. An unfortunate statistic is that the number of Expired and Withdrawn listings is also way up significantly. These are homes that were listed for sale and never sold.
There are only a few things that a Seller can control when listing their home for sale: Price, Presentation and Promotion.
There are Sellers and Agents who believe that putting a home with a few pictures in the MLS is all that’s needed. Sometimes that succeeds, but not always, which is why most Sellers still chose to use a full service listing agent versus For Sale By Owner or Entry Only Listing services.
Pricing: a well priced home will sell, many say. I say, without correct presentation, the Seller can still fail even with the correct price. That’s where staging makes all the difference! A Buyer must be able to see the features and value a home offers before they are able to justify your price. A home sells when a Buyer sees the greatest value for the lowest price. That is when they make offers. Finally, promotion, or marketing a home to the largest number of potential Buyers will get a home sold.
Don’t make the mistake of skipping the important step of PRESENTATION! Without all three components correct, Price, Presentation and Promotion, a Seller risks the opportunity to get their home under contract for the best price, and in the shortest amount of time.
I began working with a colleague this year who took quite a number of listings; each time, I met with his client, reviewed staging recommendations and his clients implemented!
At each Consultation, I meet clients, review what it means to “stage a home” and why it is so important. We then go room by room and discuss what should be removed, added, moved or changed. We might re-arrange furniture, move items from room to room or even decide on items to purchase. I love when they begin to see how it all helps before I even leave!
Mick’s average Days on Market is 6 this year! Here’s a few shots of his listings:
Staging Consultations are great fun for me! I love meeting new people and helping them see the value of home staging. I also love partnering with and learning from other great Realtors!
Financial Benefits to Home Ownership
When you think about it, everyone with a roof over their head is paying someone’s mortgage…unless you’ve already paid it off for them! Why pay someone else’s mortgage when you could keep those benefits for yourself?
Top 10 Tips for Wowing Buyers
I’m a huge advocate for staging! When you think you’ve done enough, do more. And follow the advice of a professional stager!
Raleigh is America’s Best City to Raise a Family!
What could be better reason to buy a home here in the Triangle! What a great place to live!