2017 Profile of Home Staging

The new 2017 National Association of Realtors Profile of Home Staging is out! The last report was done in 2015 and it appears that the importance of staging is only more widely recognized by Realtors across the country.

NAR posed questions to both Buyer and Seller Agents and summarized their responses. Understanding the different perspectives of Buyer vs Seller Agents is important. When an agent walks into a home with a Buyer, they know fairly quickly if there is any interest based on the Buyer’s initial response. Seller Agents are marketing these home and the measure of success is how quickly that first offer comes and how much the offer price is. My key take aways from the report:

  • 77% of Buyer Agents say that a Staged Home made it easier for buyers to visualize living in a property. That is a large percentage and the first hurdle a seller must meet. If a buyer can’t see it, then they won’t buy it.
  • About 1/3 of Buyer’s Agents say that staging increased the value of a property by 1-5%. This is a different perspective for Buyers versus Seller agents. Seller’s Agents are much more focused on the sales price than the Buyer’s Agent.
  • 50% of Seller’s Agents say that staging increases the value of a home by 1-10%! Sellers must realize that they should be spending a minimum of 1% of their home’s value on staging! And to be clear, I don’t think regular maintenance, repairs and cleaning should count. That’s just part of home ownership.
  • 39% of Seller’s Agents say that staging greatly reduces the Days on Market. This directly correlates to the sales price as the sooner a home goes under contract, the higher the sales price will be.

Home Staging is usually initiated by a seller’s Realtor, but most staging is paid for by the seller. A Staging Consultation is very often recommended and paid for by full-service Realtors and wise sellers should take advantage of all staging recommendations and services in order to maximize their sales price.

UpStaging Designs offers Staging Consultations, Vacant and Occupied Home Staging Services and Color Consultations. Contact Ellie at 919-656-2931 or ellie@elliemayes.com for more informations. Click HERE to book services now!

Top 10 Reasons to hire UpStaging Designs

Top 10 reasons why you should hire not just any stager, but this stager.

  1. Brokerage Experience:
    • My experience as a real estate agent gives me a deep understanding of what buyers look for when they walk into a home.
  1. Licensed with Membership Rights:
    • Realtor association memberships, MLS access and a broker license gives UpStaging Designs access to the same information and lockbox access as listing agents.
  1. Book Online:
    • Agents can now book Staging Consultations online, getting the process started as soon as the listing is signed.
  1. Seller Resources:
    • Each seller receives an UpStaging Designs 12-page brochure including staging statistics, best practices, tips for photography and showings, paint color recommendations, vendor recommendations, coupons and resources for additional services they may need.
  1. Expert Training:
    • As a Master Accredited Staging Professional and Color Expert, I have the training and industry expertise to make recommendations to Sellers.
  1. Track Record:
    • In addition to the hundreds of first time listings with agent partners, I’ve helped with numerous “second chance” listings with a proven track record of success.
  1. Tips & Tricks:
    • As an experienced house “flipper” and a DIY homeowner, I can help sellers maximize the investment of updates and repairs.
  1. Technology in Action:
    • Hand written staging notes are converted to a typed written document in real time, getting those recommendations into the hands of agents and sellers quickly.
  1. Furniture & Accessories Warehouse:
    • UpStaging Designs maintains a warehouse of contemporary furniture, art and accessories to stage vacant listings, even on short notice.
  1. Why:
    • My personal why is wrapped up in your success! When you hire UpStaging Designs, my number one goal is to help my agent partners, their clients and the homes they sell stand out among the competition.

#UpStagingDesigns #SellerStaging #Staging #RealEstate #TriangleNC #StagingServices

MASTER Accredited Staging Professional

Just returned from a 4 day trip to Ft. Lauderdale, FL where I attended class with ASP Stagers from all over the country to earn my “Master” accreditation with StagedHomes.Com. What a week!

Highlights: the people! Stagers from CA, TX, OH, AL, CO, FL, MA and IN came together to talk business and creativity, how to work together and grow professionally. There were different specialties, backgrounds and business sizes represented, so we all had something to share.

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We took a couple of field trips; first, to visit a staged home designed by Sandra Holmes at Home Staging Concepts out of Ft. Lauderdale. It was a gorgeous spec home on the canal with space for a yacht out back!

The next day, we saw where the magic all starts in her warehouse. Still wondering how much more UpStaging Designs can store in the current “warehouse” here in Cary!

I’m full of enthusiasm to work on growing my business and better serving the fantastic realtors I work with here in Raleigh and their clients. Back to work! #UpStagingDesigns

Value Proposition

At Upstaging Designs, my key focus is partnership with best-in-the-business realtors and their homeowner clients to achieve the goal of a quick sale for top dollar.

Why is partnering with Upstaging Designs a great resource for Realtors?

  • A complimentary Staging Consultation adds the the Realtor’s value proposition and team of trusted team of vendor partners available for clients.

  • Agents are freed from potentially awkward or extended conversations around preparations for marketing.

  • Sellers are taught to redesign and reimagine their homes from a buyer’s perspective

    Sellers receive professionally presented consultation notes, product and vendor recommendations and a handbook of tips and reminders with each personal appointment from an experienced, Licensed and Accredited Staging Professional.

 

Flippin’ Magnolia

Over the past few months, my husband, Chris, and I have been working hard on our first real estate “flip” here in Cary, NC! It’s been exciting, exhausting and rewarding. The ultimate staging project for me. The ultimate home improvement project for Chris.

We stumbled upon this home and knew right away that this was the project we’d been looking for and it showed up at the perfect time and location. We closed on our purchase on June 28, 2016. Much of that kitchen was original to 1975!closing-selfie

We got to work right away on demo. It’s fun to say “Demo Day” but it really takes much longer – at least the way we did it. Chris and our son, Silas, worked hard to fill up two dumpsters with flooring, cabinetry, appliances and carpet. Plus, landscaping and an old shed.

I have so  many more photos of every step of the way…putting it back together started with a new roof, siding and trim. Fresh paint on top and it was already looking much better! Then the driveway. It looked like there had been an earthquake, but if fact, all the trees had been removed but the roots remained. Under the driveway.

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Some of the best features of the house remained – keeping the charm was important and we loved the bird house and the most amazing crepe myrtle I’ve ever seen.

It all came together in exactly 3 months. The house went on the market on September 27th. Our first showing resulted in a offer and we went under contract right away! Lucky buyers and thrilled flippers. Can’t wait for the new owners to enjoy our hard work!

Honestly, I’m pinching myself. Nothing’s over until it closes, but couldn’t wait any longer to post about my favorite real estate project so far! I’ve always love working on my own home (which has been sadly neglected these past 3 months) and a chance to make a mess and fix it up somewhere else has been fun and extremely educational. I’ve met some great neighbors, contractors and even the previous owners. Can’t wait to do it all over again!

Check out Flippin’ Magnolia on Facebook! Check out UpStaging Designs too! Let me know how I can help you buys, sell, stage or invest!

N Raleigh: Everything old is new

One of my favorite things recently, has been to see how older homes have been renovated. New construction is plentiful in the Triangle, but builders have focused on the higher end buyer for in town locations. The 2000 sq ft flip seems to be popular! At least I hope so…my husband and are in the process of renovating a 1975 split near downtown Cary. (COMING SOON!) An older home can be transformed and I love to see the results.

This most recent vacant home project in N Raleigh, 6108 Ivy Ridge Road has a great floor plan with beautiful finishing touches.

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There were small adjustments to the kitchen layout, but my favorite is the built-in bench in the bay window! 
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The fire place brick was painted white and the wall to the Living Room was opened up with French doors, making the space open and usable!
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And this Master Bath sure doesn’t feel like 1975!

Check out the listing here: http://www.realtor.com/realestateandhomes-detail/6108-Ivy-Ridge-Rd_Raleigh_NC_27612_M57761-49071

 

The One Thing

What is the ONE THING you can do to improve your Listing Presentation, Closing Ratio, Seller Satisfaction, Seller Marketing, and Days on Market?

Easy. Hire a Stager! Offer a free staging consultation. Every. Single. Listing.

Castlewood-27

The value I offer to seller clients is not my ability to give them a list of things to do. Anyone can print a good list off the internet. Free staging advice is all over the place!

I help sellers understand their own home from a buyer’s perspective. Sellers cannot see their own home or their own things objectively!

I help sellers understand the value and importance of making a great first impression through staging.

I give them specific instructions on how to stage their home, with their things, or not. And what to purchase, often including online links from local and online retailers.

What if the house is empty? No need to stage? Yikes – every flaw is glaring! For a minimal investment, accessory staging provides warmth, depth, and color to online photographs, and a welcoming feeling to buyers who would otherwise walk into a cold vacant home. Hire a stager.

The real estate business is competitive and more and more price driven. Don’t be a commodity realtor. Offer value and expertise. Offer a team of professionals, including a Accredited Staging Professional!

 

Happy New Year!

It is January 1, 2016 and I’m already thrilled about what I’m accomplishing in the new year. Okay, it isn’t that big, but as an small business owner who loves what I do, but not always the matters of business, I’m excited that QuickBooks Online is set up and ready to go for the year!

2015 has been a great year in the Staging and Real Estate business. I’ve connected with 20-some realtors to assist with Staging Consultations and Vacant Home Staging services. I’ve worked with fantastic buyers and sellers on first-time homes, upsizing, investing and even some folks who’ve left the Triangle.

2016 – The list of things I want to accomplish this year is pretty long, but all do-able. I look forward to working with more Realtors to partner in staging and more buyers, sellers and investors. I want to establish some new habits (and get rid of a few) and spend quality time with friends and family.

I am grateful beyond measure for all that God has provided to me through business, family and friendship. Here’s to a wonderful 2016!

Holiday Staging

‘Tis the season … for real estate, if you would like to sell your home! Home staging is a big dilemma for folks who want to sell in December, but don’t want to skip on the holiday cheer for their own family. Doing it correctly is always important, especially when over-doing it is a risk.

Here are some things to keep in mind when staging your home for the holidays:

  1. Before you decorate for the holidays, stage your home to sell. Remember to pack away the personal items and clutter, re-arrange and pre-pack furnishings and decor. This is an important first step for all sellers.
  2. Less is more: Subtle touches of holiday cheer will make buyers feel the warmth of the season without feeling overwhelmed. A little greenery and pinecones will go a long way.
  3. Compliment your own style: Remember that if you don’t already decorate with Christmas red, it might clash with what you have. If your living room is blue, add touches of whites and browns and skip the giant poinsettia.
  4. Accentuate the positive: Add greenery to the beautiful mantle or unique doorway arches.
  5. Go light on the lights: Step away from the inflatable Santa this year! Chose subtle lighting to highlight your beautiful porch, hang a wreath on the front door and skip the window lights and wreaths. Don’t clutter the windows or block the natural light coming into your home!
  6. Mind the tree: When buyers start talking about where the Christmas tree will go, agents know they are getting serious. Don’t blow it by putting a giant tree in the wrong spot. A tall tree that accentuates the two story family room is great, but if the base is too big, it will eat up valuable floor space that the buyer will not be able to imagine the other 11 months of the year.

This is certainly a tougher time of year to sell, with so many other things going on. Remember though, buyers who are looking for a home around the holidays are serious, and you have less competition! Get out there and sell!

Enjoy your holiday decorations, show off your beautiful house and stage it to sell for the season!