2017 Profile of Home Staging

The new 2017 National Association of Realtors Profile of Home Staging is out! The last report was done in 2015 and it appears that the importance of staging is only more widely recognized by Realtors across the country.

NAR posed questions to both Buyer and Seller Agents and summarized their responses. Understanding the different perspectives of Buyer vs Seller Agents is important. When an agent walks into a home with a Buyer, they know fairly quickly if there is any interest based on the Buyer’s initial response. Seller Agents are marketing these home and the measure of success is how quickly that first offer comes and how much the offer price is. My key take aways from the report:

  • 77% of Buyer Agents say that a Staged Home made it easier for buyers to visualize living in a property. That is a large percentage and the first hurdle a seller must meet. If a buyer can’t see it, then they won’t buy it.
  • About 1/3 of Buyer’s Agents say that staging increased the value of a property by 1-5%. This is a different perspective for Buyers versus Seller agents. Seller’s Agents are much more focused on the sales price than the Buyer’s Agent.
  • 50% of Seller’s Agents say that staging increases the value of a home by 1-10%! Sellers must realize that they should be spending a minimum of 1% of their home’s value on staging! And to be clear, I don’t think regular maintenance, repairs and cleaning should count. That’s just part of home ownership.
  • 39% of Seller’s Agents say that staging greatly reduces the Days on Market. This directly correlates to the sales price as the sooner a home goes under contract, the higher the sales price will be.

Home Staging is usually initiated by a seller’s Realtor, but most staging is paid for by the seller. A Staging Consultation is very often recommended and paid for by full-service Realtors and wise sellers should take advantage of all staging recommendations and services in order to maximize their sales price.

UpStaging Designs offers Staging Consultations, Vacant and Occupied Home Staging Services and Color Consultations. Contact Ellie at 919-656-2931 or ellie@elliemayes.com for more informations. Click HERE to book services now!

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